I started the store in late 2011 offering a little bit of everything for sale. I wasn’t really sure what direction the store was going to take, so I tried a few different things: project kits, vintage book pages, vintage ribbon, ephemera, tags and journals. It became clear that the journals were the most popular of my offerings. And in particular, the custom travel journals made with vintage maps.
So, I've decided to focus on this area of the business. I’m glad I tried a few different things, but I think the store looks a lot more cohesive with just one type of product for sale. During 2013, I will focus on offering a wider variety of travel journal formats – different sizes, bindings and materials. Watch for updates!
I’m really happy with the progress I made in 2012. I learned a lot and am really excited about the upcoming year. I'm hardly an expert on selling on Etsy, but there are three things that I've found to be extremely important:
- Excellent photography
- Good pricing
- Phenomenal customer service
Hope you're having a wonderful weekend!
Ali
Congratulations, Ali! How wonderful to find your niche and now to expand in that realm. I look forward to reading your posts about Etsy. Having met you and now also running a shop, I am so interested in your observations and suggestions. Best of luck in the coming year!
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