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Vintage Page Designs: Shop Update

January 13, 2013

Shop Update

Welcome to my blog, Vintage Page Designs.  Please consider following this blog or stay in touch on Pinterest, Instagram or Facebook.

My Etsy store has been open for a full calendar year and as I review my business moving into 2013, I wanted to give you an update and share some things I’ve learned. 

I started the store in late 2011 offering a little bit of everything for sale. I wasn’t really sure what direction the store was going to take, so I tried a few different things: project kits, vintage book pages, vintage ribbon, ephemera, tags and journals. It became clear that the journals were the most popular of my offerings. And in particular, the custom travel journals made with vintage maps. 

So, I've decided to focus on this area of the business. I’m glad I tried a few different things, but I think the store looks a lot more cohesive with just one type of product for sale. During 2013, I will focus on offering a wider variety of travel journal formats – different sizes, bindings and materials. Watch for updates!

I’m really happy with the progress I made in 2012. I learned a lot and am really excited about the upcoming year.  I'm hardly an expert on selling on Etsy, but there are three things that I've found to be extremely important:

  • Excellent photography
  • Good pricing
  • Phenomenal customer service
There's so much to say on these subjects, that I'll write separate blog posts about them.  Coming soon...

Hope you're having a wonderful weekend!


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At January 13, 2013 at 6:59 PM , Blogger Marjie Kemper said...

Congratulations, Ali! How wonderful to find your niche and now to expand in that realm. I look forward to reading your posts about Etsy. Having met you and now also running a shop, I am so interested in your observations and suggestions. Best of luck in the coming year!


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